A brand is as good as its roll out

The Devil lies in the details…we all know that. Why invest millions in crafting a beautiful strategy and amazing design when we aren’t committed to implement properly? It beats me.

The Devil lies in the details…we all know that. Why invest millions in crafting a beautiful strategy and amazing design when we aren’t committed to implement properly? It beats me.

I recall the launch of Novida in 2008/2009. What a great campaign. Carlo of Twotone (South Africa) did a great job I must say.

More recently we have the great work done for National Bank (implementation) even though I must say I was a bit heartbroken when I realized that it might have been inspired by National bank of Canada. Who cares right? Exactly. That is one huge problem right there.

What Gives The Right To People To Copy Shamelessly?

In this day and age it is a challenge to come up with something completely different from what is out there (let’s talk about the impact of what we see daily in our surroundings in our executions as designers) but designers owe it to themselves to be authentic. That’s what they do, they design.

They are supposed to be creative, innovative, inspired. There should be a huge fine for such offences. People go ahead and sell stolen concepts from Behance, Shutterstock, etc. shamelessly and poor clients have to pay the consequences.

Case and point: HASHI Energy. Great brand / powerful. But I am afraid the guys that designed it didn’t do justice to their client. It is simply imported from a shutterstock vector.

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